4 of the Best Influence Marketing Campaigns We’ve Ever Seen

4 of the Best Influence Marketing Campaigns We’ve Ever Seen

Want to know some of the best influence marketing agency campaigns in the advertising industry? These are just some of the best examples of influence marketing campaigns that found mainstream success over the years. Take a read through these great examples and see if your brand or business can take a few tips away from the best of the best.

    1. Nike: Just Do It

Picture the ‘Just Do It’ series. Nike is the original brand expert when it comes to rolling out awareness-grabbing ads. It doesn’t hurt, too, that they hire real athlete spokespeople, who talk about working hard, losing, and keeping the faith. There is nothing like hearing from an athletes who love the game more than anything. Nike plays off of athlete’s raw authenticity in marketing, which sets the Nike brand apart from their competition. In choosing the right talent, Nike’s influence marketing campaigns do far more than sell shoes to their audience.

They sell dreams.

    1. Apple: Think Different Campaign

Apple’s ‘Think Different’ campaign has come a long way since its initial release in 1997. Their decision to feature personalities known for bucking the standard, those who refused to fit into any mold — the rebels and the dreamers — enabled Apple to come up with the ad that put them back on the map. This campaign was Steve Jobs’ first, after having left the Apple in 1995. Aside from the official release, there was a version of the ad voiced by Jobs. He hated that version, says Business Insider, thinking it would make him out to be an egomaniac. However, given Job’s unique brand of marketing genius, it’s easy to surmise that the rendition was a sound fit.

    1. Harry Potter

The Harry Potter mania was a global sensation that took the world by storm. At the heart of its success was Rowling’s savvy promotional techniques and her “underground” Influence Marketing campaign to promote the books and the film series. According to the Business 2 community, Rowling didn’t reach out to journalists of mainstream dailies, bur rather she focused her attention on selectively choosing particular online fan sites to target. With every book release, and every film in the works, she communicated exclusively with her selected fan sites. She used one in particular, the Leaky Cauldron, to update her fan base about the status of her books and films and anything else happening (around what became the Harry Potter craze). The result? A successful franchise of mega-proportions. By reaching out to her fans through word of mouth, Rowlings was able to tap into a community of Harry potter lovers who were emotionally committed to the series, obsessive, and was willing to put their money where their hearts were.

    1. The X-Files.

Known as the cult classic of the 90s, this award winning, hit sci-fi TV show was a global phenomenon. WhatCulture recalls how The X-Files was the first TV show to ever tap into the power of the Internet and engage its fans. With a loyal following called the ‘X-Philes’ (in Greek, Phil means love or obsession), who took to Internet chat rooms to discuss each and every episode post-airing, it didn’t take long before The X-Files’ popularity exploded. X-Files made sure to take advantage of the online chatter by taking to chat rooms and reaching out to fans. In doing so, the writing team behind the X-Files was able to see how changes in the Mulder-Scully dynamic quickly elicited groans, or excited squeals. The X-Files writing team was able to cultivate real-time social media before its time, and cash in on it. That kind of real time connection to their fans was helpful when the creators and writers wanted to steer the show into unknown territory; they simply looked to fans for inspiration.

The show merrily led viewers into a wild goose chase, filled with government conspiracies, aliens, and paranoia; one that continued for nine years. It’s easy to see how The X-Files turned into a cult to classic, as more and more web sites cropped up, devoted to the show and its characters, including the dynamic duo we love, and more fans gathered to discuss the show. The excitement was palpable and grew. Soon, there were mugs as well as shirts and hats, paperbacks and comic books, as the show started to take a life of its own and lovers of the sci-fi hit grew desperate to form any sort of connection to the franchise, spawning a generation of the most emotionally loyal and rabid fans the world had ever seen.

It all began with a few die-hard fans chatting about the show. The ultimate word-of-mouth, organic influencer campaign. Hopefully, reading through the list helps you gain a better appreciation and understanding of influence in marketing campaigns, and of how powerful they can be when everything falls into place.

How Orthodontics Can Benefit You:

cosmetic dentist

Orthodontics and dentofacial orthopedics is the formal name of the dental specialty concerned with the diagnosis, prevention, interception, guidance and correction of bad bites. The purpose of orthodontic treatment is to create a healthy bite—straight teeth that properly meet opposing teeth in the opposite jaw. A good bite makes it easier for you to bite, chew and speak.


If your teeth are crowded, protrusive, spaced too far apart, meet in an abnormal way, or do not meet at all, correction may be recommended. Braces and aligners are the “appliances” orthodontists most commonly use to guide your teeth into their proper positions. Retainers preserve and stabilize the results of your orthodontic treatment.

In the past, orthodontic treatment was associated with children and teens, but today many adults seek orthodontic treatment to correct long-standing problems, or problems that stem from maturational changes. Orthodontists can help people of any age achieve a healthy and beautiful smile.

For more information, visit orthodontist in Calgary.


The New Icona Condo Development in Toronto

It is common to find a friend sending you a message enquiring about Toronto preconstruction condos. You may not be experienced to give the right answer; the initial question posed by such enthusiasts is always about the market situation of the housing market. Some of the things that influence people to make decisions are what they read and see. While driving to Toronto on the Gardiner Expressway you will see the marvels of uphomes.ca’s real estate services that are spread all over.

Those people who have already invested in condos will tell you that rental prices are on the increase and the owners of such units often laugh the way to the bank. The property has a good resale value, which will see any investor who puts his money in real estate services being assured of earning a great return on their investment.

There is an unprecedented increase in the number of people investing Toronto preconstruction condos. In the last twelve months alone close 28,000 dueast condos apartments were built to completion within Toronto.

Another reason you should keep in mind is the fact that when you purchase Toronto preconstruction condos you are entering into the right market that will help you maximize on your earnings. Regardless of the size of your investment you should be sure to make a profit. If you are involved in a uphome project then it might take you close to three years to complete construction. It is advisable that you focus on long term earnings. It will pay you handsomely if you opt to hold such property for renting out.

Any prudent investor would be keen to know the future prospects of the condo market. If a friend asks about long term benefits of investment in the real estate, you should not hesitate to tell them that condos are the future of investments in Toronto. They present the surest way of earning for individuals who have invested in them.



Most professionals who prefer living near their place of work find the prices of condos flexible and affordable; most of them opt to rent or buy houses in this area. Going by statistics carried out in most markets within Canada, a high number of people prefer living downtown, in close proximity to employment, transport, entertainment and a host of many other amenities. This is why most of Toronto preconstruction condos are strategically located to tap on this.

Figures from CMHC show that the high numbers of condo units which have been developed in Toronto have attracted investors from across the globe. Rents for such units have also gone up making it an investment of choice to those with funds to invest. As a matter of fact, rent has gone up by 4.1%. It therefore means that anyone with funds to outlay should not hesitate to grace this golden opportunity.

Choosing the Best Desktop Computer


When buying a computer, it’s important to learn a few essential things about them, as not only is it easy to be fooled by high numbers, but at the same time, you’re not being made aware of the numbers that matter. Following this guide to buying desktop computers – best computers to buy will be made that little more apparent.

The Hardware

There are four main specs that you should consider before purchase.

CPU – The central processing unit is a general purpose piece of hardware that is required to process every program you’ll ever run on your personal computer (PC). It’s power is measured in mega- and gigahertz (MHz and GHz, respectively). The higher the number, the faster it will process information and the more responsive your computer will be. It can be further enhanced by having multiple cores, which is essentially like having several CPUs in one. It allows the CPU to focus on several things at once, instead of simply swapping between the programs. As you can imagine, this allows for better multi-tasking, as the processor can deal with tasks simultaneously.

For gaming, the main focus should be on the graphics card. This will deal with anything graphically-intensive and offer significant increases if it is a quality card. For this, you will want to look to either NVIDIA or AMD/ATI for a card as they are the leading competitors. The two main specs of a graphics card are core clock and memory amount. The core clock determines how fast the graphics card is and is the most important marker of a graphics card. The memory amount will determine how often the card needs to load things like textures into it, which may cause stuttering if it needs to swap continuously.

Finally, there are two sorts of memory. RAM is the memory which the CPU sends things to be remembered temporarily. It will swap information in and out constantly as it is required by the CPU. Size and clock speed will determine it’s efficiency, generally higher in both being better. The other type is hard disk memory. This determines how much you can store on your computer. It is measured in megabytes (MB) and gigabytes (GB). Modern computers require hundreds of gigabytes to successfully multiple games, but for someone wishing to store only music and random tidbits, not videos, then a hundred at most will do.

Choose the Perfect Computer for You!

Price Range

Before you get your card or cash out in the store, you need to calculate your spending budget. What is the point in having the best PC in the street if you can’t afford to eat for two months? Check the prices of new machines online before you go to the store. Or maybe you are happy enough to order online; it can be a smart way to reduce your outgoings.


If you are clueless when it comes to technical specifications, you can always do your homework online. There are many forums in existence that will be a godsend of valuable information. There is nothing worse than having a young upstart of a computer salesman smile smugly when you look on blankly at the buzz words he is testing you with. The terms you should be familiar with are as follows:

Hard Drive – This is where you store all of your programs and files. Try and get at least five hundred gigabytes for this purpose.

RAM – Random access memory. This allows you to multitask without slowing the performance down. Between four to eight gigabytes is plenty for most requirements.

Processor speed – This indicates the power and speed of your motherboard. Look for a dual processor and you should be able to run plenty of applications in tandem.

Video/Graphics card – If you are an online gamer then you will need something powerful. It should be a standalone PCI component and needs to be able to take the hammering dished out by your latest ‘shoot em up’ game. An integrated graphics card is fine if you only need the PC for emails and gentle surfing.


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